Come as a clown. Eat like a king.
Burger King is open to everyone. The brand's tagline is "Your Way". That means you are welcome. Even if your way is being a creepy clown who works as a mascot for the rival brand. To prove that, on Halloween 2017 we cheered up everyone to dress up as a clown and come to our restaurants for a free Whopper.
For extra trolling, we placed billboards in front of McDonald's restaurants.
The campaign was running in over 30 markets, including the USA, the UK, Spain, Germany, Russia and Brazil. Everyone wanted to be part of the idea, and they totally did. More than 1,500 restaurants around the globe got involved, giving free Whoppers to 115,000 hungry clowns. Even that, sales increased up to 25% in some countries.