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Bigger Picture - Budweiser

 

Another Super Bowl ad?

Budweiser has been advertising during the Super Bowl since 1984—never missed a Sunday. 37 years of commercials, including some of the most iconic and viral ads ever made. After all this time, Budweiser has become synonymous with the Super Bowl.

On 2021, in the middle of the pandemic, we did something unprecedented.

 
 
 
 

Film

The campaign ran digitally in the weeks leading up to the game, announcing that Budweiser will sit out its usual advertising airtime during the Super Bowl.

 
 

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