Another Super Bowl ad?
Budweiser has been part of the Super Bowl since 1984. 37 years. Zero misses. Some of the most iconic, emotional, and viral commercials of all time. By now, Budweiser and the Super Bowl are basically inseparable.
But in 2021, in the middle of the pandemic, we did something unprecedented.
We gave up our Super Bowl spot.
Film
In the weeks leading up to the game, we launched a digital campaign announcing that Budweiser would not air its usual Super Bowl ad.
Instead, we redirected that massive media budget to support COVID-19 vaccine awareness and education efforts.
Sometimes, the most powerful move is stepping aside.
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