Come as a clown. Eat like a king.
At Burger King, everyone’s welcome. Even that creepy clown from the rival brand.
On Halloween 2017, we proved it.
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To twist the knife, we placed billboards right in front of McDonald's restaurants.
Worldwide.
The campaign ran in over 30 countries—including the US, UK, Spain, Germany, Russia, and Brazil.
More than 1,500 restaurants joined in. 115,000 clowns got free Whoppers.
And sales? Up to +25% in some markets.
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