Come as a clown. Eat like a king.
At Burger King’s you’re welcome. No matter what. Even if you are the creepy clown who works as a mascot for the rival brand. On Halloween 2017, we proved that.
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For extra trolling, we placed billboards in front of McDonald's restaurants.
Worldwide.
The campaign was running in over 30 markets, including the USA, the UK, Spain, Germany, Russia and Brazil. Everyone wanted to be part of the idea, and they totally did. More than 1,500 restaurants around the globe got involved, giving free Whoppers to 115,000 hungry clowns. Even that, sales increased up to 25% in some countries.
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