Not any moustache. THE moustache.
There’s a little-known secret when it comes to prawns. The best ones still have their moustaches. Why? Because they’ve been processed less—meaning fresher, higher-quality seafood.
So, to launch Pescanova’s new premium prawns, we made this detail impossible to ignore.
How? shaving off Spain’s most iconic moustache.
Vicente del Bosque.
Legendary coach. Eurocup + World Cup champion with Spain. Two-time Champions League winner with Real Madrid.
And for decades, a proud moustache wearer.
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The drastic change caught everyone by surprise at the prestigious Men’s Health Awards Ceremony. Moreover, it was right at the beginning of Movember. While everyone else was growing moustaches, Vicente shaved his.
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The internet went wild. People speculated, debated, obsessed over why Vicente had shaved.
And then… the reveal. A national ad told the story, and made the connection.
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