Not any moustache. THE moustache.
Did you know that there is a way to distinguish the best prawns above the regular ones? Looking at their moustaches (or the absence of them). The prawns that keep theirs are the ones that went through less manufacture process, in consequence, they are the best.
So, to launch new Pescanova’s prawns, we wanted to communicate it by doing something crazy: shaving Spain’s most famous moustache: Vicente del Bosque’s. Eight years National Soccer Coach, winner of one Eurocup and one World Cup with the Spanish National team, and of two Intercontinental Cups, two Champions Leagues and two National Leagues with the Real Madrid.
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The drastic change caught everyone by surprise at the prestigious Men’s Health Awards Ceremony. Moreover, it was right at the beginning of Movember. While everybody was growing their moustaches, he shaved his.
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The Internet went crazy, everyone was wondering why Vicente shaved her moustache. Finally, the truth came out in an ad.
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