The ice cream of your childhood. Now in your size.
Funny Feet was born 35 years ago, and its anniversary was the perfect moment to reconnect with the kids who loved it back then (now full-grown adults), and introduce it to a brand new generation.
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We opened a pop-up shoe store in one of Spain’s biggest shopping malls.
But instead of trying on shoes, people tried on ice cream.
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Everyone who set foot inside got a Funny Feet ice cream matched to the size of their actual foot.
Yes! Life-sized ice cream feet.
The result?
A full day of non-stop queues, over 1,000 custom ice creams given away, and a wave of childhood joy shared across families and feeds.