Let’s face the problem.
It started innocently. Some dog ears and a snout. And slowly we entrusted filters with our faces. And more. It’s not just our jawline, lips, or nose that they change. It’s how we see ourselves.
Now, there is a filter that took it too far. Too perfect. A filter so good it’s so bad.
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Bold Glamour filter took the internet by storm, but it can only do harm if we give it our faces. So we didn’t.
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We launched a global call for women to turn their backs on digital distortion.
And the world listened.
Celebrities, influencers, everyday users—even Oscar attendees—joined in, turning their backs on social media… and on the red carpet.
