Not your usual billboard.
I Am Georgina is the Netflix reality show that follows the ultra-glamorous life of model, influencer, and Cristiano Ronaldo’s partner, Georgina Rodríguez. But more than fame, followers, or football, she’s known for her legendary bag collection.
So, to launch Season 2, we turned the campaign into her latest must-have accessory. Actually, 200 of them.
From ad to it-bag.
We transformed 850m² of billboard material into 200 handcrafted designer bags.
Each one was cut from a unique section of the original banner. No two alike.
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Georgina unveiled the first bag herself on Spain’s most-watched talk show, in front of 3 million prime-time viewers.
More expensive than Loewe
The bags became instant collector’s items, reselling online at prices higher than some of the most elite luxury brands.
