Is it even possible to look 10 years younger… at 10?
Kids imitate what they see. And what they see online is an obsession with beauty “routines.” Serums. Retinol. Collagen. Peels. Hyaluronic acid.
Words that shouldn’t be part of childhood, but now are. Little girls are getting hooked on cosmetics they don’t need.
We needed to speak directly to them, in the places they were already listening.