An iconic sign. A new address.
Since 1954, Burger King has proudly called itself the Home of the Whopper, a phrase stamped across every restaurant.
But in 2020, everything changed.
The pandemic kept people away from our restaurants. So instead of waiting for them to come to us, we went to them.
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We took the iconic signage from our storefronts and turned it into out-of-home ads that required $0 in media spend, using a completely new medium: the literal outside of people’s homes.
