An iconic sign.
Burger King has been famously known as the “Home Of The Whopper” since 1954, with this signage prominently featured on all of their locations. But in 2020, with the onset of the pandemic, people stopped coming to our place, and we started going to theirs. Their homes became the real “Home of the Whopper”.
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We took the iconic signage from our storefronts and turned them into out of home ads that required $0 in media placement and used a new medium entirely, the literal outside of people’s homes.
