The day KFC owned a weather phenomenon.
On 14/03/2022, a Saharan dust storm hit Southern Europe. Entire cities woke up coated in dust. Overnight, everything looked exactly like KFC fried chicken. Benches. Mailboxes. Traffic lights, cars…
Wait! Cars?
-
We moved fast. Within 24 hours, we turned a weather event into a branded moment. People started writing the KFC logo on cars, motorcycles… even a bike.
Spain’s most-read newspaper featured it. Social feeds filled with dust-covered vehicles turned ad space.
No media budget. Just dust.
