Breaded Cars KV.jpg

Breaded Cars - KFC

 

The day KFC owned a weather phenomenon.

On 14/03/2022, a Saharan dust storm hit Southern Europe. Entire cities woke up coated in dust. Overnight, everything looked exactly like KFC fried chicken. Benches. Mailboxes. Traffic lights, cars…

Wait! Cars?

 
 
 

-

We moved fast. Within 24 hours, we turned a weather event into a branded moment. People started writing the KFC logo on cars, motorcycles… even a bike.

Spain’s most-read newspaper featured it. Social feeds filled with dust-covered vehicles turned ad space.

No media budget. Just dust.