The day KFC owned a weather phenomenon.
On 14/03/2022, a Saharan dust storm hit the southern Europe. Whole cities woke up covered in dust. Overnight, everything had the color and appearance of KFC fried chicken. Benchs, mailboxes, traffic lights, cars…
- Wait! Cars?
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In less than 24 hours we were published in the most read newspaper in Spain, and we got people to write our logo on thousands of cars, some motorcycles and even one bicycle.